Rosie Huntington-Whiteley for Paige Denim A/W15

by Karine Bloem / posted on 26/08/2015

Back in 2010 I had the occasion to meet and interview Paige Adams-Geller, the founder of the namesake LA based denim label, and her vision of making women look at their best in a pair of jeans -thanks to well executed research and the latest techniques- still maintains. Though an appealing campaign always helps.

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For coming A/W’15 season Paige again chose British model and actress Rosie Huntington-Whiteley as the face of the campaign (they’ve partnered on the S/S’15 collection as well), and they were both on the same page when it comes to giving the campaign an edgy Kate Moss ‘model off-duty’ vibe with a hint of 80’s feel.

The images makes us want to buy all items on the spot, which, of course, is courtesy of RHW’s sensual glance paired with the cool and effortless look of the new Paige collection. The campaign also premiers the latest outwear additions of the label; sturdy shearling moto jackets, sleek wool-blend, double breasted coats, and cropped bomber jackets.

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Rosie was unquestionably the best choice to front the campaign, not just because the girl is stunning, she knows denim too, according to this interview with fashion website WhoWhatWear.

Watch the behind the scenes video for a full impression of the campaign and the Paige A/W’15 collection.


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Karine Bloem

Online- and offline multitasker who rather grabs a pair of denims instead of a dress each morning.



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