Olé Denim | Japanese Selvedge Denim from the Prairies

by Lars Tibben / posted on 11/11/2015

The word Olé has long been synonymous as an expression of approval, triumph and encouragement. Derived from the English word ‘Hello’ and the Portuguese Ola, Olé has gone on to become an international proclamation of joy and excitement. It is the same feeling we express today with the release of Olé Denim’s Fall/Winter lookbook for our staple 13oz 306.

From the streets of Winnipeg, Manitoba, Canada we put together visuals showcasing Olé’s rugged 13oz 306’s as seen through the lens of Winnipeg photographer Dean Hilario. Portrayed under the cascading light of early fall the lookbook captures the rich indigo, detailing and craftsmanship that goes into each pair from the handcrafted leather patch produced by Canadian leather artisan Ken Diamond to the reinforced rear pockets.

The 306 is a slim silhouette with a medium rise being offered in a sanforized 13.2 oz vintage selvedge denim and 15.3 oz selvedge denim from the prestigious Kuroki Mills. The 306 features Olé branded black antique copper flat cap button fly and black antique rivets, front selvedge coin pocket, reinforced rear pockets and pocket bags and 35″ inseam.

The 13.2 oz are offered in 30, 31, 32, 33, 34, 36 and 38 and retail for $210 CDN.

Photographer: Dean Hilario (@6six6ix)

Model: Kevin Tipan



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Lars Tibben

Oprichter van The Urbanites en The Denim Daily. Naast deze twee online magazines runt Lars ook een content bureau, SEC Agency. Gespecialiseerd in het creëren van video content voor bedrijven.


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