I dig denim Autumn/winter 2015
by Lars Tibben / posted on 19/09/2015
I dig denim’s autumn winter collection is an ode to the way-cool generation! In their clothes people should be able to express their personality, and at the same time it’s wearable clothes for everyday life.
The denim lifestyle is the central theme and it’s not about wearing jeans. It’s about how you wear your jeans. Their range of different styles – relaxed, skinny and bootcut – with or without fading means that there’s something for everyone, no matter what’s your style personality.
The jeans are matched with rustic knits and t-shirts. The outerwear they present this season is the modern wardrobe favorite, the bomber jacket, and the classic parka.
The colour palette echoes the Swedish west coast landscape – shades of blue and grey, khaki and mint.
I dig denim is a Gothenburg based denim brand for kids between 2-15 years, founded by designer Hanna Clavegård in 2009. Autumn 2012 a female line was added – I dig denim woman. As of today, I dig denim is represented in 23 countries worldwide, selling in 150 carefully selected stores, among others Barneys New York and NK department store.