CHASIN’ Launch EGO Campaign
by Lars Tibben / posted on 12/11/2015
The EGO is the iconic 5-pocket stretch jeans from CHASIN, a modern interpretation of the classic 5-pocket jeans. During Spring ‘15 the world got a chance to meet the EGO. This season, lifestyle jeans brand CHASIN’ launches a new line of EGO’s in slim & tapered fits and in the qualities: XTreme Stretch, Comfort Stretch and Sweat Denim. Numerous washes are available, such as indigo, grey & black and several shades of blue.
To create a well-deserved spotlight, the EGO is again starring in a nationwide television campaign: #STRETCHYOUREGO. A TV commercial shot and directed by Joost Vandebrug. Main character in the campaign is Mikkel Gregers Jensen who has been ranked in the top 50 best male models by models.com. Mikkel embodies the spirit of the brand. The campaign visualizes all that is CHASIN’: easy going, cool and the no-nonsense attitude of a rock star! Online, the campaign will be activated by the hashtag #STRETCHYOUREGO. Consumers can upload a picture to Instagram showcasing their EGO together with their group of friends. In doing so, they’re in the race to win a night out in Amsterdam and party like a rockstar. Check Instagram: #STRETCHYOUREGO.