Learn about Denham + The Sequel to Denham Psycho
by Yoeri Khyrian Jonker / posted on 15/09/2015
Launched in spring 2009, the first collection of the jeans label Denham embodies the jeans obsession of just any other man. Even though they have only been on the market for almost six years, Jason Denham’s concept has already accomplished what many jeans brands have not achieved in decades. What makes Denham unique is their high quality. Undisclosed details, the amount of time spent on product development and the high standards of the production are apparently paying off. It’s no wonder their brand mantra is “The truth is in the detail“.
But there’s more to this highly successful denim brand. The brand is notorious for their creative branding, from turning a scissor into an iconic brand feature to their instant viral campaign videos. Everyone can probably still remember the award winning “Denham Psycho“, which instantly went viral and created a buzz throughout the whole fashion world. And if you thought 770.000 views on Youtube in one year wasn’t impressive, how about the 100.000 views that the trailer for their new campaign gathered in just 3 days.
Without a doubt Denham has a lot of great things planned for the upcoming years, from multiple store openings, incredibly inspiring collections and many more internet-breaking campaign videos. We can’t wait to see what the future holds for this brand.
PS. Check out their new campaign here, the sequel to Denham Psycho: