3×1 Opens Store In Southampton
by Lars Tibben / posted on 31/05/2015
Denim expert and founder of 3×1 Scott Morrison, unveiled its new store in Southampton. The new shop will house a curated selection of 3×1’s ready-to-wear denim collections for women and men, as well as its custom-made and bespoke options.
Morrison said: “The Southampton store opening fits into a broader strategy of expansion for us in the coming year. Customization and bespoke are core components of our brand DNA, and 3×1 is one of the only places in the world where you can experience the process from start to finish under one roof. As we continue to grow our wholesale business globally, the only way for us to meet the increasing demand for custom and bespoke denim is through our own 3×1 flagships that are equipped with denim experts who have been extensively trained to have a certain level of knowledge about denim, fit, process, etc.” he added.
In addition to its two retail locations, 3×1’s men’s and women’s collections are sold in more than 140 stores throughout the world, including Barneys New York, Bergdorf Goodman, Neiman Marcus, Le Bon Marché, Intermix, Scoop, Ron Herman and Lane Crawford.
The 3×1 Southampton store is located at 44A Main Street.
© 3×1 / photocredits: eric striffler